Weak URL Permalink is the biggest SEO issue because just like as a post title, quantity, and quality of content, it also helps robots to understand what about your content is. Some of us are saying search engines not give priority to well-structured SE optimize URLs because they're capable of making sense of any type URL permalink giving. In most of cases, people, who are saying this myth is only web developers not SEO experts.
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There are a lot of CMS available to do blogging, but when I think about best one, which is auto structuring and make SEO-Friendly URLs, then Blogger and WordPress comes very-firstly in my mind because they're best Content Management System available on the internet compare to others. So I always recommend everyone only to use Blogger or WordPress.
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The tips I'm going to write are not only useful but very powerful for every page you're going to create in future. If you're not making your blog post URLs in this way, then you're making the hugest mistake, and you'll never rank your posts higher on search engines. Google, Bing, and Yahoo can handle a lot of technical challenges because they have come a long way in this era from last several years, but as always in SEO, the easier you make materials for them, the better result you'll get. I don't want to get you bore but guys the thing I've mentioned are entirely real. Now let's read few but useful tips to make a URL Permalink SEO-Friendly.
Tip #1 - Shortest Permalinks - Largest BenefitsShorter URL Permalinks are always better than long ones. It will help you in the way of improving Google ranking. As per Google's search engine master Matt Cutts;
"Certainly. If you can make your title four- or five-words long – and it is pretty natural. If you have got a three, four or five words in your URL, that can be perfectly reasonable. As it gets a little longer, then it starts to look a little worse. Now, our algorithms typically will just weight those words less and just not give you as much credit. The thing to be aware of is, ask yourself: “How does this look to a regular user?” – Because if, at any time, somebody comes to your page or, maybe, a competitor does a search and finds 15 words all strung together like variants of the same word, then that does look like spam, and they often will send a spam report. Then somebody will go and check that out. So, I would not make it a big habit of having tons and tons of words stuffed in there, because there are plenty of places on a page, where you can have relevant words and have them be helpful to users – and not have it come across as keyword stuffing."
I think it is evident to you that we should use three to five words in a permalink. Extra words in URL looks like spammy. So always keep your Permalinks short and clean.
To consider this guide in my mind, I've optimized my permalink. Look below;
I think You've noticed that I've used custom permalink option to make it shorter and to SE optimize. So, I'll always recommend you to optimize permalink using Custom option.
Tip #2 - Trust Factor - Summarize Your Content in URLs Using KeywordsAs you can see, I've used the title's five most important keywords in a descriptive way to summarize the content. It will help me to increase CTR because when a user stumbles upon my page in search engine results will trust that my URL is representing the content of my page This is the reason that I've not used numeric words in this post's URL structure.
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If you're a Blogspot user, you can find custom permalink option in the post setting option under post editor. If you're a WordPress user, then you can also use custom permalink option just by visiting the Permalink setting and select the Post name option or custom structure.
Tip #3 - Small Letters are Always Better than Capital - Don't Be Case SensitiveIn the past, I've made these type of silly mistakes, but now I always use small letters and also making the changes in published post's permalinks as well. After making the changes, I've get rank higher on SERPs just by changing the capital letters to small. Okay now let me explain why you should -
- You're not intelligent than the Google Blogger and WordPress. Have you ever noticed that Blogspot and WordPress automatically structured permalinks into small letters instead your title is in capital letters?
- If you are using the Microsoft servers, you don’t have the need to worried about it. However, in case you are using Linux/UNIX to host your site, which is case sensitive, then there can be a few issues. For example - www.xyz.com/make-url-permalink-seo-friendly may be different from www.xyz.com/Make-URL-Permalink-SEO-Friendly.
- Search engines can easily read Small and Capital letters, and If you've pages on your blog, leading the same type of content (Example; www.xyz.com/make-url-permalink-seo-friendly and www.xyz.com/Make-URL-Permalink-SEO-Friendly.), then this will be seen as two different URL Permalinks by search engines sinking the link juice between them. Due to this duplicate content issue, your page could be rank down.
Small letters in permalinks always take your blog posts to the next level. So please always avoid capital and instead of them use small letters.
Tip #4 - Use Hyphens - Ignore UnderscoresSome of the newbies separate their blog pages permalinks with underscores because they think they're smarter than the Google Blogger and WordPress. However, there is nothing bad if you're doing experiments but if you're doing just for fun, then please stop it now. Let me explain why you should use hyphens (-) over underscores (_).
When you structure a URL using underscores like make_url_permalink_seo_friendly, then Google read it as a single word (makeurlpermalinkseofriendly), and I think this word is not in English dictionary. ;)
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But when you separate our URL Permalinks with hyphens like make-url-permalink-seo-friendly, then Google consider it as four words with spaces make (make url permalink seo friendly) because search engines (Google) read hyphens as spaces.
Now it is over to you that what you want to use in future Underscores or Hyphens. :)
Tip #5 - Like Humans, Search Engines Also like Static Way Over the DynamicYes, Just like people, Search engines (Google) give more priority to static URLs (xyz.com/make-url-permalink-seo-friendly) over dynamic (xyz.com/p=12345). Keeping your URL Permalinks static and clean is easy to read to by crawlers and also by peoples. Static URLs not only helps you in increasing CTR but also in increasing your rank on the search engines.
So, If you can, then please always try to avoid using unnecessary Parameters like &, ?, and = in the URLs. If you do so, then you'll rank better on search engines and get massive traffic.
Tip #6 - Stop Keyword Stuffing - Never Use Same Words Again & AgainBasically, A URL is a combination of characters to assist search engines in indexing and describe the content of a web page. If you repeat your words in your permalinks, search engines will treat those words as spam and throw these type of links into the trash. It means stuffing keywords into the URLs never give you more value than use them only at once.
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Generally, These type of mistakes made when you're on WordPress to do blogging and you add a category to permalinks through setting (like; xyz.com/seo/make-url-permalink-seo-friendly). So you should avoid SEO word in SEO category.
Tip #7 - Don't Use Too Many FoldersThis one is also for WordPress users. Using categories, dates, and other classes as a subfolder in the URL Permalinks is beneficial but using subfolders (categories) many times in a URL is harmful because your goal is to keep your URLs as short as possible you can. So avoid having additional folders, and another lengthy naming structure appears in your URL Permalinks. Always use permalinks in a manner of shorter, and which is readable by humans and search engines.
Conclusion:So above are "7 Best Tips To Make A URL Permalink SEO Friendly" and I've tried my best to write this guide as easy to understand as possible. Did you know other tips to using and making the URL Permalinks, If yes then please share with my readers and me. I'll be happy to hear from you guys.
Have you any query, related to the topic? If you have, then ask me via using the comment below. I'll help you out of sure.
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