Some of the SEO experts says that Post Meta Description Tags on a page has become irrelevant. However, Many other experts disagree this myth. At MyBloggerGuides, I recommend you to use meta description tags on all of your posts without trusting on those fake experts.
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How are Search Engines Using Post Meta Descriptions?
The best examples of post meta description & how search engines use them come from search engines themselves. You can see Google's own meta description for starters.
<meta name=”description” content=”Search the world’s information, including web pages, images, videos and more. Google has many special features to help you find exactly what you’re looking for.“>
You can see Google's own meta description is 159 characters, including spaces but I recommend using 155 characters. You can see below Google meta description screenshots of top three search engines.
Google Search Result...
Yahoo Search Result...
Bing Search Result...
What SEOmoz says about Meta Description:"Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for." See more at - Learn SEO Series.
What SearchEngineLand says about Meta Description:"The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing." See more at - 21 Essential SEO Tips & Techniques.
Main Reasons - Why You Should Use Meta Description In PostsMos of us started to think "If Meta Description does not count in the ranking algorithm, then why should I use?" The answer to that people is "Stop yourself to think about ranking factor, and start to think about them as a conversion factor." Now read some primary reasons of why you should use meta description on your home page, posts, static pages, and so on.
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Reason *1 - Highlighted Keyword Shown As Bolded TextMeta Description Keywords does not help you to get better rank on search engines, but it helps you in getting the attention of a searcher and improving CTR. When someone searches something using some particular keywords, then those keywords will be bolded in search results where ever they appear, In post titles or meta description. I hope you understand. For more, you can see below screenshot.
Reason *2 - Social Networking Sites Use ItWhen you share a page on any social networking site (Facebook, Google+, WhatsApp, Twitter via Twitter Cards, or any social bookmarking sites like Digg, BizSugar, and My SEO Community.), each social site will pull the meta description of the posts in the share. So, always consider to creating the great meta description for your each post because it will encourage more clicks to compare of the weak meta description.
Characteristics Of A Strong Meta Description1 - Write 130 to 155 characters.
You can't prove that Google only shows 160 characters in the description area. Some of Post's, I've seen with 250+ characters of meta description on google, but I'll recommend you to use 130 to 155 characters in your Post, Home Page, and static pages descriptions. 130 to 155 characters of post meta description is considered as healthy by experts.
2 - You should Use Powerful Language Containing Some Focus Keywords.
The power is in the language, So, why you are not using this free power? :) You should add words that describe value in your post description. Powerful language is not enough if you are not using some focus keywords in your post's meta description. So, always use some focus keywords with writing a great and powerful description of your posts.
3 - It should Be in Active Voice.
Of course, you should write it as an active voice sentence. Active voice sentences are grabbed more attention of searchers than the passive voice sentence. Active voice sentences are also more actionable than passive voice, So I'll recommend you, Always use the active voice sentence in your post description tags.
4 - Must Write As Calls To Action.
You should always try adding the words like Click Here To Read, Learn more, Click On This Result, Try It For Free, Download It Free, and View This Shocking Video in your post's description. These words can get more clicks and increase your blog's organic traffic.
5 - It Should Be Match With Your Content.
If you don't want to increase bounce rate of your blog, then don't write a meta description which is not matched with your content because if people comes to your blog through search engine by reading a fake meta description and after coming if they will not find, then they close the tab very quickly. So always write a matching meta description for your each blog post. (Don't Use It For A Spamming Purpose.)
6 - It Should Be Unique.
Don't use duplicate meta description, the user experience in Google will be less. If you're not able to write a unique meta description, then leave it blank and have Google pick up a snippet from your pages containing the keyword which will use in the searches by searchers.
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7 - Finally, Test Them!
After adding a strong meta description, you should check them using google webmaster tool. If your description is getting a significant number of clicks, then leave it as it is and if not then try again to write the more powerful description for your blog post using all above tips and wait for some days or a month and recheck the post status. Try until you will not get the best result.
Conclusion:So above guide is about "How To Write SEO Friendly Post Meta Description For More Organic Traffic?" I've tried my best to write this tutorial as easy as possible. I hope you will understand the all the main tactics about writing a strong meta description and also why you should write.
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